Practical, source-linked field guides
Make the next decision with evidence.
Practical, compliant guides for creator CPA economics, attribution, qualification, and proof. Every guide includes a repeatable workflow, explicit limits, primary sources, internal links, and a real next step.
Creator CPA Campaign Workbook
A practical, source-linked guide to define conversion, payout, cap, attribution, approval, reversal, disclosure, and launch QA, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Set a CPA You Can Afford: A Unit-Economics Walkthrough
A practical, source-linked guide to derive payout from margin, activation, retention, and uncertainty, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Attribution Plan for Creator Campaigns
A practical, source-linked guide to design UTMs, codes, server events, idempotency, windows, and reconciliation, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Signup vs Activation: Pick the Conversion Event That Reflects Value
A practical, source-linked guide to select a deeper event without making it unverifiable, with a repeatable workflow, evidence ledger, checklist, and decision gate.
How to Collaborate with Influencers: The Compliant Creator Brief
A practical, source-linked guide to communicate audience, problem, proof, prohibited claims, disclosure, and creative freedom, with a repeatable workflow, evidence ledger, checklist, and decision gate.
FTC Disclosure for CPA Partnerships: The Practical Version
A practical, source-linked guide to make material-connection disclosure clear and conspicuous, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Creator Match Beyond Follower Count
A practical, source-linked guide to assess audience fit, problem credibility, format, proof, and prior outcomes, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Conversion Fraud and Duplicate Events: Controls Without Punishing Creators
A practical, source-linked guide to use idempotency, review, evidence, appeal, and proportional holds, with a repeatable workflow, evidence ledger, checklist, and decision gate.
Manual Approval vs Auto-Approval: A Risk-Based Policy
A practical, source-linked guide to choose thresholds by event maturity, partner trust, value, and reversibility, with a repeatable workflow, evidence ledger, checklist, and decision gate.
How to Give Creators Evidence Without Manufacturing a Testimonial
A practical, source-linked guide to provide demos, methods, limitations, and claim sources while preserving honest experience, with a repeatable workflow, evidence ledger, checklist, and decision gate.